Mutable Guidannce
Brand Designer
Project Overview
Mutable Guidance offers a sanctuary for self-discovery, blending astrological insights with tarot guidance to illuminate individual paths. With an aesthetic marrying the fluidity of water and celestial symbolism, the brand invites seekers to embark on a journey of enlightenment
My Role
As the sole designer behind Mutable Guidance's visual identity, I orchestrated every element, from the moon-infused logo to the custom cursive font adorned with wave-like motifs. The design process was anchored in the fusion of ethereal water symbolism with celestial allure, crafting a brand that resonates with seekers of all paths.
Design Concepts and Inspiration
Drawing inspiration from the client's connection to the moon and the mutable nature of water, the logo intertwines the "mutable" sign symbol with a half moon, symbolizing transformation and intuition. The custom cursive font, featuring wave-like motifs, further embodies the brand's ethos of fluid guidance and divine connection.
Typefaces
Color Palette and Visual Elements
The color palette, adorned with blues and gold, reflects the merging of water's fluidity with the celestial radiance of the cosmos. Each hue evokes a sense of serenity and mysticism, enveloping seekers in an atmosphere of introspection and enlightenment.
Collateral and Brand Application
From tarot deck packaging to crystal bags and social media posts, Mutable Guidance's visual identity extends seamlessly across various touchpoints. Each piece of collateral embodies the brand's ethereal aesthetic, serving as a gateway to the transformative journey offered by Mutable Guidance.
Conclusion
In conclusion, Mutable Guidance stands as a beacon of wisdom and enlightenment, inviting seekers to embrace the fluidity of their paths and the celestial guidance of the cosmos. With a visual identity rooted in ethereal symbolism and grounded design, the brand offers a sanctuary for self-discovery and growth, empowering individuals to navigate life's complexities with clarity and purpose.
