Meraki Health & Aesthetics
Brand Designer
Project Overview
Meraki Health & Aesthetics is a clinic offering a range of medical and aesthetic services, including weight loss injections, IV therapy, and various fillers. With a focus on overall wellness, IV therapy addresses dehydration and hangovers, while injections aid in weight loss and cholesterol reduction. Services like Botox and facial fillers aim to leave clients feeling Bold, Captivating, and Rejuvenated in their personalized tropical paradise.
My Role
In my role as the brand designer, every element, from the circle-infused logo to the carefully selected color palette, was crafted with love and precision. The visual identity extends beyond the digital realm, enveloping collateral, packaging, and social media, fostering a cohesive and recognizable brand presence.
Design Concepts and Inspiration
Drawing inspiration from the divine unity of circles and the soulful meaning of "Meraki," the brand design echoes both feminine grace and a universal allure. The intentional fusion of elements creates an inviting and comforting aesthetic, setting the tone for a trustworthy and rejuvenating experience.
Typefaces
Color Palette and Visual Elements
The color palette, featuring blush, sage, and brown, not only signifies youth, serenity, and nature but also encapsulates the brand's commitment to inclusivity. The deliberate choice of colors ensures a harmonious blend of femininity and universal appeal.
Collateral and Brand Application
I crafted a comprehensive suite of materials to support the Meraki Health & Aesthetics brand, extending beyond the logo. This encompassed an array of collateral, including brochures, business cards, IV labels, injection labels, stickers, weight loss tracker planners, social media posts, and a strategic social media layout. Additionally, my involvement extended to assisting with website development, focusing on UX/UI design. Each element was meticulously designed to maintain a consistent and inviting aesthetic across all touchpoints, fostering a sense of trust and reliability in the brand's offerings.
Conclusion
In conclusion, the journey with Meraki Health & Aesthetics was not merely about design; it was about curating an experience. The culmination of love, aesthetics, and well-being echoes in every detail, creating a brand that not only attracts but captivates, leaving a mark on the journey to wellness.
